#KnowYourAUSVEG Campaign Aims to Highlight Growers

Article by: Hari Yellina (Orchard Tech)

Three hundred Olympic-sized swimming pools full of carrots in a year. That is one of the visualisations presented in a new campaign from Ausveg to help consumers appreciate Australian vegetable production. The “Know Your Ausveg” campaign aims to educate the public on the Australian vegetable and potato industries, using social media to raise awareness of the vegetable and potato sector’s hard-working growers. It will also highlight the contribution the industry makes to the national economy, the livelihoods of its workers and the health and wellbeing of every Australian.

Ausveg national manager – communications Shaun Lindhe said the vegetable industry should be considered one of the strongest performers of Australia’s agriculture industry given its growing value of production, its prominence in retail and market settings across the country and its rising exporting presence. The vegetable industry is highly technical, advanced and growing sector. It is a major contributor to agricultural employment and provides economic benefits to all businesses throughout the agricultural supply chain – it is the lifeblood of many regional and rural communities that rely on a thriving agriculture sector.

Vegetables are the biggest sector in the Australian horticulture industry with a farmgate value of nearly $5 billion, which according to ABARES data is larger than a number of other agriculture sectors, including most domestic meat markets (except cattle and calves), all fisheries and forestry industries, all pulses and oilseed crops, and is comparable to our milk and the combined fruit and nut industry. The vast majority of vegetables that are sold in Australia are grown in Australia.

It is without a doubt that this tremendous effort is possible because of the hard work and determination of our vegetable growers and the support from the broader supply chain to assist in the supply of vegetables for Australian and international consumers. The vegetable and potato sectors are significant players in Australian agriculture and a significant growth area as the government targets the $100b goal.